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EDUCATION
UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN
Graduation: May 2016
Bachelor of Science in Advertising
UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN
Completion: May 2016
Certificate of Professional Development in Public Relations
WORK
ASSOCIATE MEDIA STRATEGIST- Pinnacle Advertising
January 2018- Present
-Use research tools to assist in the development of media plans for existing and potential clients
-Manage, optimize, and report on digital advertising campaigns
-Maintain client flowcharts and delegate media purchases to buyers
-Communicate with account teams to provide any necessary media information, reporting, and recommendations as needed
MEDIA COORDINATOR- Pinnacle Advertising
June 2016-December 2017
-Input TV, cable, and radio orders and invoices into Strata software and properly handle monthly client billing
-Aid buyers in investigating and reconciling discrepancies and evaluating makegoods
-Assist planners in compiling research information for reports and recommendations
-Train on media planning, media buying, and digital media roles and responsibilities in the industry
FYCARE FACILITATOR
February 2015-May 2016
-Use leadership skills to teach and discuss topics of sexual assault to University of Illinois freshmen
RCL BENZINGER: VIDEO EDITOR
July 2014
-Used FinalCut Pro to edit Ecos De Fe, a series of 13 Spanish video modules used for chatecism formation in the digital age
SKILLS
-Microsoft Office
-Adobe Photoshop
-iMovie
-FinalCut Pro
-GarageBand
-Audacity
-Google AdWords/Analytics
-MRI data analysis
-STRATA
-Programmatic Media Buying
-Nielsen Ad Intel
-MediaTools
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